KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. Let’s start with the actual ordering experience.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech

MARCH 10, 2022

62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. Account grouping: Agree on classifying e-commerce companies (SMBs/SMEs, Enterprise, etc.) Audiences may not see the immediate value if content speaks to what the company does vs. what it does for its specific audiences.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

Content Standard

FEBRUARY 17, 2015

Growing up in the content marketing industry has been an eventful ride. No longer are we predicting game-changing content strategies: We’re watching them unfold all around us. Here are four must-know trends for the forward-thinking enterprise content marketer: 1. Unfortunately, this feat remains a dream for many brands.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

The ROI Guy

OCTOBER 31, 2011

So, how can you make sure you are viewed as strategic, or can migrate your relationship quickly from tactical to strategic in order to earn their precious time and attention, maintain and grow CIO opportunities? A little more than 1 in 3 sales professionals are indicated as well prepared.

Allocation 40

Allocation Marketing Management Gartner Marketing Proposals 40

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Content Marketing Institute ). PointVisible).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Martech Advisor

DECEMBER 6, 2019

Table of Content. Customers can provide feedback at kiosks at the airport, through the mobile app in the form of a smart survey and also SMS and email surveys. A study by Forrester estimated that self-service could result in over a 63% reduction in customer complaints. What is Customer Service? Average Handling Time.

Customer Satisfaction 79

Customer Satisfaction Lead Ranking Service Practices 79

The ROI Guy

OCTOBER 5, 2011

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). In order to “fight” Frugalnomics and maintain sales effectiveness, sales needs to be armed with a new value-oriented, consultative methodology, training and tools. Customers want "outcomes."

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40