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The Bamboo Project Blog

Buzz Marketing for Technology

This is the first time Ive done this and it added a depth and dimension to my workshop learning that I simply have not experienced before. Instead of having scribbled thoughts on a scrap of paper Id likely never look at again, the posts I developed became rich with resources and links. Define, classify learning types and events.

Web 2.0 100
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How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. First, we’ll compare the ROI of webcasts to white papers. White paper.

ROI 50
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. Wikipedia uses community vetting in a different way. A great deal of previous work in computer-supported cooperative work (e.g.,