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First-party data… the biggest anticipated trend of 2022

Choozle

The new year is here, and that means adopting new trends, understanding the upcoming changes in user and data privacy, and starting to leverage your most meaningful customer relationships with first-party data. First-party cookies are only considered first-party data when they are created by the host domain (i.e.

Trends 77
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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. Several algorithms have emerged to address this need, including MapReduce, a programming model, popularized by Google, that divides data into smaller chunks, processes them in parallel and then combines the results.

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Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. While Google has followed in Apple’s wake will phase out third-party cookies by 2022.

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FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE

Martech

FLoC is one of Google’s proposed solutions that would allow advertisers to target audiences in a more privacy-sensitive manner. As most advertisers already understand, a lot of audience targeting technologies depend on the existence of 3rd party cookies and those are notoriously bad for privacy. How FLoC protects user privacy.

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Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. While Google has followed in Apple’s wake will phase out third-party cookies by 2022.

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Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. While Google has followed in Apple’s wake will phase out third-party cookies by 2022.

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The Definitive Guide to Email Deliverability

SendX

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. After a pause of a few days,, they will repeat the same process with a different domain and IP.