Class, Email Campaigns and Privacy Protection

How to image swap dynamic content on Apple Mail with Litmus Personalize

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. Therefore when Apple caches images when an email is sent, by the time the recipient has opened the email, the content is no longer relevant.

Personalization

Personalization Privacy Protection Class Tagging

How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!)

Litmus

DECEMBER 20, 2023

What if… instead of fighting for a single open, you could get subscribers to repeatedly come back to a single email campaign? For our big New Year’s Eve email last year, we wanted to know: could we encourage subscribers to come back to an email to sign up? Surprisingly, a good chunk DID come back and check out the email.

Rules

Rules Template Display Tagging

B2B Marketing Zone

How to image swap dynamic content on Apple Mail with Litmus Personalize

How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!)

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