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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Competing within an existing market is not always easy. According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. Understanding competitors requires more than just monitoring their online presence.

Analysis 156
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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. Absolutely.

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. So what’s the problem? Let’s dive in.

PPC 28
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Best SaaS Marketing Agency: Top 5 Choices for 2022

Single Grain

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 Over 38% of companies are already running almost entirely on SaaS technologies. Top 5 SaaS Marketing Companies .

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A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. GreenRope Named Top 25 Marketing Automation Platform by GetApp. PPC is not a set it and forget it effort.

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A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. GreenRope Named Top 25 Marketing Automation Platform by GetApp. PPC is not a set it and forget it effort.