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4 Ways to Use Market Intelligence for SMBs

Scoop.it

See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence. So, here’s an opportunity to boost customer retention and grow your SMB. Similarly, if you notice high churn rates, you can determine, through customer insights, what customers dislike about that product.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Additionally, CRM systems help companies streamline processes— they consequently improve productivity and profitability. A plan needs to be put in place in order to grow sales and improve customer service through a combination of processes, actions, and tech stacks. Or maybe you just want to decrease customer churn rates.

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Should You Work with SMB Clients? Pros and Cons

Single Grain

As a business leader, you may hope to be accessible and available to anyone who wants to work with your brand, including startups and SMB clients, but we all have our capacities. In this post, we delve into a topic that has been debated among digital marketing agencies for years: Should you work with an SMB client?

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Enterprise Sales vs. SMB Sales: Decoding the B2B Sales

Unbound B2B

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. The suitable B2B sales process depends upon your product, capital, and skills. Based on your business scale and size, the B2B sales process differs.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

What’s the churn rate? Churn rate is the amount of customers who stopped using your service over a set period of time (typically a month but you can also measure it per quarter). It’s reckoned that 5% is a good churn rate for SaaS companies. And not just for company sizes, but for industries, too.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Additionally, CRM systems help companies streamline processes— they consequently improve productivity and profitability. A plan needs to be put in place in order to grow sales and improve customer service through a combination of processes, actions, and tech stacks. Or maybe you just want to decrease customer churn rates.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . And I take it a step further and then build out a report that shows how the "converted" leads are moving through the sales process. Business/Conversion Metrics (leads, sales, revenue, conversion rate, ROI, etc.). 2) Churn rate.