Scoop.it
SEPTEMBER 14, 2023
They keep making better-informed decisions and attracting more customers. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. You can analyze your customer database to get this information. How do they do it? Don’t overlook this.
Envy
FEBRUARY 13, 2021
Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.
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Zoominfo
JANUARY 18, 2021
But how can you make an informed decision when the data is coming in from sales, customer service, marketing, social media, etc? CRM tools can host all of that information, and compile it into an easy-to-understand profile of a customer. Or maybe you just want to decrease customer churn rates.
Unbound B2B
JANUARY 11, 2023
Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Then, let’s decode enterprise sales vs. SMB sales to better plan your B2B growth strategy.
Salesforce Marketing Cloud
MAY 2, 2022
In my new role leading the small and medium business (SMB) segment at Salesforce, I’m excited to see how SMB customers are innovating and adapting for success. For example, SmartRent moved their entire business onto a unified platform, contributing to an employee churn rate below the industry average.
Single Grain
APRIL 1, 2020
What’s the churn rate? Churn rate is the amount of customers who stopped using your service over a set period of time (typically a month but you can also measure it per quarter). It’s reckoned that 5% is a good churn rate for SaaS companies. Informational Intent – KNOW. Navigational Intent – GO.
Zoominfo
JANUARY 18, 2021
But how can you make an informed decision when the data is coming in from sales, customer service, marketing, social media, etc? CRM tools can host all of that information, and compile it into an easy to understand profile of a customer. Or maybe you just want to decrease customer churn rates.
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