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Customer Engagement Strategies

TrustRadius Marketing

A knowledge base is a resource that may include FAQs, how-to guides, tutorial videos, or even community message boards. By setting up a knowledge base on your website, you can give customers a self-service option. Churn Rate The rate at which customers cancel a service or fail to renew.

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5 Differences Between Customer Support vs. Customer Success

Oktopost

For example, knowledge bases and FAQ sections provide answers to common questions while removing the need for a human agent. Retention and churn rates. For example, businesses often provide a knowledge base, FAQ, or help center that includes answers to common questions. Lifetime customer value.

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How to Give Prospects a Delightful B2B Sales Experience

Hubspot

As a result, this also means that sales managers need to shift their KPI's and start looking at metrics normally reserved for customer success teams, like churn rates and net promoter score (NPS). Instead, you could say "Why don’t you spend a little time in our customer knowledge base?"

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What Does ACV SaaS Mean in Marketing?

Single Grain

Ensure that your FAQ page does a good job of answering your customers’ questions. Also, update your FAQ page frequently to reduce the number of issues that reach your support team. Build a knowledge base where users can find solutions to their problems themselves. 4) Minimize the Churn Rate.

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6 proven methods for reducing churn, and how to prevent it altogether

Rev

Reducing and preventing churn is an absolute must-do for successful, sustainable business growth. Identifying customer churn Customer churn (aka attrition or turnover) is the amount of customers that stop using a product or service over a period of time. This can include product demos and/or free trials or samples.