Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. Subscriber lifetime value (LTV).

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Clicks and click-through rate. Clicks and click-through rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

JULY 20, 2021

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137