Marketing Interactions

SEPTEMBER 26, 2022

A booming channel that’s suddenly dormant. Some things to look at: Which industries face more impact from current market trends? Given the above, can you identify new markets that can take advantage of these trends? Or they can be bigger events that bring unexpected changes, such as: A pandemic. Supply chain bottlenecks.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

SEPTEMBER 21, 2021

Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. It could also tie back to trends under discussion in the industry. The noise is deafening. And much of the B2B content produced is leaving buyers cold. Their findings gave me pause. POV Builds Affinity…Or Not.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

JUNE 23, 2017

What trends do you see driving future product development? Market or industry trends, competitor weaknesses, etc.). You may find a gap that presents an opportunity to capitalize on an overlooked channel. Content and channel preferences. What do you think tips buyers in our favor? Can we sit in on the interviews?).

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

MAY 23, 2018

If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. When properly implemented, it unifies the customer experience across all departments and channels and allows marketers to focus on authentic, resonant messaging that drives revenue and growth. You’re creating content—lots of it.

Top of Funnel 67

Top of Funnel Paid Search Agency Companies B2B 67

Marketing Interactions

JUNE 23, 2017

Is the prevalent trend that your persona starts and stays with a company, making progress up the ladder? What are industry trends driving it? Content and Channel Preferences. While B2B marketers have shown a propensity for jumping on every new channel out there, a buyer persona can be used to apply constraints.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

DECEMBER 26, 2016

The 2017 B2B Content Marketing Benchmarks, Budgets, and Trends—North America research recently released by Content Marketing World and MarketingProfs finds: Only 41% of respondents agreed they know what an effective or successful content marketing program looks like. 37% have a documented content marketing strategy.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

MAY 23, 2018

One concerning trend I’m seeing is the attempt to do too much with less. Consistency across stages and channels is important, as well. It’s why I cringe every time I hear people insist that we need a social media strategy or a blogging strategy or some other channel-based strategy. The problem is in how that approach is taken.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118