Marketing Interactions

APRIL 11, 2019

Then social media came along, and you could draw an audience to your company’s content outside of those you knew in your database. Channels have been added nearly every year and as consumers (and business buyers) became internet savvy, they wrested control away from the brands who used to decide what information they should have.

Peer-to-peer 53

Peer-to-peer Content Enterprise Management Broadcasting 53

Marketing Interactions

SEPTEMBER 30, 2018

There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. Quality content can be found in every medium and channel. Context: The Cornerstone of Relevance. The conflict is in what the term “relevance” means in application.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

JUNE 23, 2017

Don’t overlook competitor websites, blogs, and social media accounts. You may find a gap that presents an opportunity to capitalize on an overlooked channel. Content and channel preferences. Watering holes and social media. Remember to review industry portals, related thought leader blogs, and job listings.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

NOVEMBER 2, 2021

In the comments on social media posts. Start a Slack channel for questions that everyone can contribute to – yes, everyone. From the feedback you get from your sales team – and the content requests (if you dig). At the end of every webinar you present. In the chat threads on Zoom calls and virtual event sessions.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

MAY 21, 2018

B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. Content marketing has many inputs, from writers and editors to graphic designers, social media, SEO, and more. People Challenges.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

JUNE 23, 2017

Content and Channel Preferences. While B2B marketers have shown a propensity for jumping on every new channel out there, a buyer persona can be used to apply constraints. Watering Holes and Social Media. Hopefully, you’ll do both. This is where listening really comes into play. Nuance is important. In Conclusion.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

DECEMBER 26, 2016

The social media team employs snips of the paper to drive engagement via additional channels, where the customer support team uses it to help a new customer resolve an issue that arises during implementation.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72