channel multi-touch 
Vidyard
MARCH 23, 2021
Are you publishing on channels where prospects are and are likely to watch? The optimal length for videos varies based on type, channel, and topic. Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals.
Adobe Experience Cloud Blog
MARCH 26, 2014
As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad).
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Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).
OutboundView
FEBRUARY 28, 2019
For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. To gain maximum exposure for your content, focus on the best distribution channels. The idea here is expediency. Technique #4. Technique #6.
Oktopost
OCTOBER 26, 2020
As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Multi-account, multi-platform conversion tracking.
Vidyard
OCTOBER 27, 2019
Are you publishing on channels where prospects are and are likely to watch? The optimal length for videos varies based on type, channel, and topic. Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals.
QuanticMind
OCTOBER 26, 2017
To go about the task of measuring success, it’s important to figure out what to track, specifically: Source/medium – Which channels are being tracked. Content focus – Such as paid versus organic/earned channels. First touch/First click – Attributes all credit for a conversion to the first click in the funnel.
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