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KoMarketing Associates

Loyalty

Touchpoints

Report: Real-Time Analytics Becoming More Critical to Marketing

KoMarketing Associates

SEPTEMBER 10, 2018

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward. Within the next two years, 79 percent said they envision it being “extremely important.”

Marketing Report

Marketing Report Analytics Peer-to-peer Touchpoints

5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

FEBRUARY 13, 2020

On top of that, the customer journey is becoming even more complex with the number of different touchpoints continuing to increase. According to the report, 15% of customers hit at least 11 different touchpoints before making a final purchase. Create consistent yet personalized experiences across channels.

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How to Leverage Behavioral Science Insights for Direct Mail Success

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KoMarketing Associates

Report: Real-Time Analytics Becoming More Critical to Marketing

5 B2B Marketing Best Practices Proven to Drive Results

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