Writing on the Web

DECEMBER 28, 2016

The great thing about advertising via social media is the personal interaction between the potential customer and service. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. It’s Step Two of the 3-pronged Web funnel: Get found, g et known , and get clients.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

MAY 15, 2015

And here’s where they meet: SEO can be broadened by channeling the specificity of its technical aspects towards content marketing. There are innumerable interactions between SEO and content marketing. Here are two of the most important differences between SEO and CM: SEO encompasses a more technical, narrower approach.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

MAY 11, 2011

I often wonder what would happen if that creativity were channeled into focused attention to the ball and her strokes. It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. She’s quite creative. It can help your search rankings and drive traffic to your site.

Digg 100

Digg Buzz Blogger Press 100