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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests. The system then returns contact counts for Facebook, Twitter, and email. What does Mariana do with this information?

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The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. Showcase reviews: MarketingLand, SmartBug Media, Comms Axis, SnapApp, Hunter & Bard. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Best suited (like Marketo) for large enterprises.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. The segments can be further qualified based on what addresses are available (email, postal, phone, Facebook, etc.)

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Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Adobe Experience Cloud Blog

by Dayna Rothman What a packed day here at the Marketo User Summit! The world of marketing has become so diverse and there are so many channels that need to be tapped into. Social media is a great way to widen your reach! billion Facebook posts per day. Be sure to follow The Marketo Summit on twitter at #mus12.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. The salesforce.com team was ready with handouts and matching Salesforce garb.

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5 Reasons Australian Marketers Should Check Out CeBIT in Sydney

Adobe Experience Cloud Blog

Do you need a social media command centre to connect with customers? This workshop will walk through the steps you can take to expand your marketing and sales funnel by establishing a cohesive digital and traditional presence – one that maximises every channel and triggers personalised communications based on key buyer behaviors.