Hubspot

JANUARY 13, 2016

If you’ve found your way to this blog post, you’re probably well acquainted with the concept of a customer persona (but if you do happen to be looking for a quick refresher, check out this free template that we put together in mid-2015). Your customer persona process should always begin with qualitative research.

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Bandwidth Ad Building Psychographics Opt-out 28

Navigate the Channel

AUGUST 18, 2023

RELATED: Take Your Content Strategy in the Right Direction in 4 Steps In theory, the more content marketing generated means more people are consuming content to educate themselves, but the problem is that the content is often one-dimensional, homogenized and rarely adapted to the audience it’s targeting. But it is fixable.

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Top of Funnel Buyer Personas Psychographics Content Marketing 65

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. What competitors your target audience is using for their current solution.

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Enterprise Management Research Marketing Management Customer Surveys 28

Biznology

MAY 9, 2012

A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. I’ve found myself thinking a lot lately about target audiences and buyer profiling. I’ve found myself thinking a lot lately about target audiences and buyer profiling.

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Relevance Planning Psychographics Wikipedia 80