Wondering Out Loud

JANUARY 15, 2010

Case in point: a former business partner is so deeply wedded to the tactical trifecta of direct mail-telemarketing-email that they won’t consider doing anything else. When all products are the same, buyers start differentiating on a different level. Hammer and nail. Traditional media whether print, direct mail, email, etc.

SME 40

SME Media Webcast Telemarketing 40

SendX

OCTOBER 8, 2020

But you are making a good decision looking for alternatives if: Pricing is expensive for you: If you don’t see yourself using all the advanced features that Mailchimp provides, you would be pretty good using other less expensive alternatives. Automation builder at a low price. The biggest downside with Hubspot is their pricing.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

The ROI Guy

APRIL 21, 2010

The utilities’ value proposition was compelling, and investment cost modest, but IT decision makers demanded ROI proof, and as a result, several deals were stuck while the IT buyers tried to make the case, and the vendor sales teams struggled for proof points. Case studies were commissioned, but did not provide all the proof needed.

ROI 40

ROI Lead Ranking Lead Scoring Enterprise Management 40