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5 Essential Functions for Every B2B Website

Biznology

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task.

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The 7 B2B website essentials: What customers want

Martech

We get everything we need from social media.” Proof, like testimonials and case studies. You can do a look-up by hand or use automated processes from providers like NetFactor. Just a few years ago, while teaching in Buenos Aires, I was taken aback when a grad student said, “We don’t visit company websites anymore.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? deal; more search competition=a good thing.