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The 5 Top Media for Cold Prospecting

ViewPoint

On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

B to B 120
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5 Essential Functions for Every B2B Website

Biznology

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. E-commerce.

Insiders

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The 7 B2B website essentials: What customers want

Martech

Proof, like testimonials and case studies. This is a classic content marketing play whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, videos and all information intended to help visitors learn and present themselves as their trusted partner in that task.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers. 2) Email services – Julie Katz at Forrester writes about this group.