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The 5 Top Media for Cold Prospecting

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit. billion on search marketing for the same purpose.

B to B 120
B to B netFactor Media SEM 120
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The 7 B2B website essentials: What customers want

Martech

JUNE 27, 2023

A company’s website is the single most important media channel in the marketing communications toolkit. In this fast-moving world, I propose a rethink for your website, from the strategic to the tactical. As with any marketing investment, start with the end in mind. Proof, like testimonials and case studies.

Marketing Websites 112
Marketing Websites Marketing Management Peer-to-peer netFactor 112
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