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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche. Case studies can also be written specifically to reflect on brand advocacy & positive word-of-mouths of the existing customers.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. 10 Tips to Boost Your LinkedIn Presence in 2021. 4 Signs It’s Time to Run a Tech Stack Audit.

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What Is the Best Media Mix Placement for Your ABM Strategy?

Madison Logic

An effective multi-channel ABM approach proactively distributes content and messaging across the four channels where buying committee members spend most of their time: connected CTV (CTV), content syndication, display advertisements, and LinkedIn advertisements. According to Gartner, 80% of U.S. And with 86.7%

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. White Papers. Case Studies. Intro to Full Circle Campaign Attribution. AppDynamics Case Study.

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I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . LinkedIn account-based marketing will make it easy to automate highly-targeted campaigns. LinkedIn has a ton of data on vital metrics like company size, employee count, and industry. Dustin Tysick. Ian Cleary.