NuSpark Consulting

JULY 15, 2011

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs). Increase sales. Downloadable Content via Landing Pages.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The ROI Guy

OCTOBER 11, 2010

Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g., A lack of foundational investment and best practices can cause other higher order investments to be less efficient and effective.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

ClearVoice

SEPTEMBER 7, 2022

Statistics show that publishing original research helped 74% of B2B marketers get more traffic, whereas 50% saw a spike in lead generation. Original research, often packaged as a downloadable PDF, is a popular opt-in offer in lead capture pages. White papers. However, white papers are more distinct than industry reports.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 52

Optinmonster

DECEMBER 12, 2022

Check out our full list of lead magnet ideas for more inspiration. Example 6: Case Study. Case studies work well in the middle and bottom of the funnel because they offer an in-depth look not just at the product or service but at real customers and their needs. Newsletter and social media subscriptions.

Top of Funnel 83

Top of Funnel Marketing Funnels Examples Content Marketing 83

Only B2B

FEBRUARY 1, 2023

A lead is a potential customer who has shown interest in what your business has to offer. High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? If yes, you can use them as a marketing hack to generate qualified leads. Lead Capture Forms to build highly customizable lead-gen forms on your best-performing landing pages.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

ClearVoice

APRIL 21, 2023

Lead generation A software company publishes blog posts discussing industry trends and best practices. Each post ends with a call-to-action (CTA) that invites readers to download an accompanying white paper gated behind a lead capture form. A case study demonstrates expertise and provides tangible social proof.

Paid Content 105

Paid Content Work Management Content Marketing Marketing Management 105

Launch Marketing

JANUARY 25, 2023

Gated Content: Content that requires completion of an online web form or similar step to capture users’ contact information before allowing access to it (eBooks, guides, whitepapers, webinars, research reports, benchmark studies and product demos are examples of this type of content).

Effectiveness 117

Effectiveness Planning Tips Buyer Personas 117

Only B2B

JANUARY 25, 2023

They could have gone to your website and downloaded information, registered for a webinar or email newsletter, or even gotten in touch with you to ask for further information or a product demonstration. You will have a list of names, contacts, and even job titles of your MQLs if you employ lead capture forms to gather leads.

Lead Ranking 117

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 117

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Subscription-based newsletters . Case studies. Converting a content consumer to a lead usually lies in verifying their purchase intent and identifying them. Gated content is content hidden behind a lead capture form.

Top of Funnel 169

Top of Funnel Lead Generation Paid Content Sales Qualified Leads 169

ClearVoice

APRIL 21, 2023

Lead generation A software company publishes blog posts discussing industry trends and best practices. Each post ends with a call-to-action (CTA) that invites readers to download an accompanying white paper gated behind a lead capture form. A case study demonstrates expertise and provides tangible social proof.

Paid Content 52

Paid Content Work Management Content Marketing Marketing Management 52

PureB2B

MARCH 11, 2022

MQLs are typically leads who have done several—or even specific—actions, but who aren’t quite ready to buy yet. Maybe they signed up for a newsletter, watched a video demo, or traded their contact information to download a white paper, to name just a few. Table of Contents What Makes an MQL Different from Other Leads?

Marketing Qualified Leads 66

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 66

PureB2B

MARCH 11, 2022

MQLs are typically leads who have done several—or even specific—actions, but who aren’t quite ready to buy yet. Maybe they signed up for a newsletter, watched a video demo, or traded their contact information to download a white paper, to name just a few. Table of Contents What Makes an MQL Different from Other Leads?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

NuSpark Consulting

NOVEMBER 10, 2013

You need to have a content lead capture plan that includes the following components: Format strategy: white papers, case studies, videos, blogs, infographics, ebooks, webinars. This includes blog posts, white papers, eBooks, and webinars. Lead Generation/Demand Generation Assessment.

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

Inbox Insight

OCTOBER 8, 2019

While on the other hand, a prospect that has engaged with multiple assets hosted on your website including case studies and product sheets, is displaying a more developed understanding. How can I capture this insight? If you’re using forms as a lead capture mechanism, consider adding qualifiers such as ‘Objectives’ as a field.

Lead Qualification 75

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 75

Albacross

OCTOBER 23, 2018

Step 3: Do the same for your lead capture pages – edit them to emphasize your key message, and reduce clutter and noise Step 4: Send the relevant links to your customers, friends and family and ask for their feedback. We know you already have these on your home page and lead capture page – but what about within your blog posts?

Planning 74

Planning Paid Content Lead Scoring Lead Ranking 74

Single Grain

SEPTEMBER 22, 2023

Here’s an important thing to keep in mind: Although your marketing model may seem clear and simple on paper, it’s not always that linear in real life. Content at the MoFu stage should be more specific and tailored to the interests and needs of your leads. Examples include ebooks, webinars , email newsletters and product demonstrations.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105