Smashmouth Marketing

SEPTEMBER 23, 2009

BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies. MarketingSherpa : 97% of SMBs say email newsletters ‘important' or ‘very important.only 27% say same about Twitter. sherpab2b09. sherpab2b09. sherpab2b09 [link].

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. New TCO Calculator: EMC SMB Virtual Solutions Advi. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Latest Research.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

nDash

NOVEMBER 10, 2020

As SMB leaders see headlines for data breaches at the world’s largest organizations, they’re able to distance themselves from the stories. By breaking the profiles into enterprise and SMB sets, we can come up with some high-level, generalized cybersecurity personas to get you started. SMB Cybersecurity Personas. CEO and CFO.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

The ROI Guy

MAY 4, 2006

Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% for 2005 – this according to Forrester latest research. With this recent rise, SMB spending is said to now account for almost 48% of all IT spending. How is IT spending changing for small and medium enterprises?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. What is it? Inbound Marketing (98).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40