vertical 
ViewPoint
JANUARY 26, 2012
Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. One of the most interesting twists in SEM is the opportunity found in specialized search engines that concentrate on certain industry verticals, such as IT, retailing, or industrial categories.
Online Marketing Institute
JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals. 2) Email services – Julie Katz at Forrester writes about this group.
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