Hubspot

SEPTEMBER 24, 2018

Today, the book is widely considered the foundation of direct marketing. It’s why event marketers send out dynamic email invitations to “stop by the booth, [prospect’s name]!”. In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. It went on to sell more than eight million copies.

Copywriting 77

Copywriting Trigger Marketing Comparison Banner Ads 77

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. How can you leverage events? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 14, 2006

Almost every company has at least some decent content for leads who are in the later stages of their buying process, including: brochures, case studies, success stories, sell sheets, etc. Your thought-leading content can be a lead generation tool, but only if it is easily accessed. Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Single Grain

JULY 6, 2023

This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others. It might include a mix of traditional advertising, social media marketing, email marketing, event marketing, and more.

Promotion 52

Promotion Planning Examples SWOT 52