chiefmartech

MARCH 5, 2018

How do Verizon and Turner separate real insights from “fake” ones in social media? How does RedHat automate data-driven next-best actions in demand generation? How did WeightWatchers implement self-service martech platform for its marketers? Four Amazing 4-Hour MarTech Workshops.

Marketing Management 49

Marketing Management Peer-to-peer Budget Programs Vendors 49

Rev

FEBRUARY 25, 2019

Gathering top marketers to talk content strategy, sales and demand generation, this is an annual event every performance marketer should attend. The conference presents several case studies of analytics-driven marketing strategy from today’s biggest B2B think tanks. 2019 is no exception.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

Gathering top marketers to talk content strategy, sales and demand generation, this is an annual event every performance marketer should attend. The conference presents several case studies of analytics-driven marketing strategy from today’s biggest B2B think tanks. 2019 is no exception.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Terminus

OCTOBER 29, 2021

B2B companies with long and complex sales cycles also need demand generation, inbound marketing , lead nurturing programs, sales enablement and paid acquisition. If you’re interested, you can take a deep dive in this ABM campaign case study. Why is this a misconception? The Connect & Qualify Pilot Campaign.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

SalesIntel

JULY 5, 2021

If there was a large pool of nurtured accounts in the demand generation funnel, they might win multiple deals in a week. That’s why constantly filling the sales funnel with demand is instrumental to revenue growth. Lead Generation vs. Demand Generation. Filling the funnel is all about demand generation.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 52

Brandpoint

JUNE 7, 2018

Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. This year featured more in-depth sessions and workshops on digital trends. Host: Rising Media Ltd. Host: Demand Gen Report. Host: DigiMarCon.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SpotMe Blog

MAY 4, 2021

Exciting content such as virtual tours and workshops are also becoming common in the digital event world. 4) Educate With Workshops and Demonstrations. Everybody values a learning opportunity, and workshops and demonstrations lend themselves perfectly to a virtual or hybrid world. Virtual conferences are a type of virtual event.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Circle Studio

SEPTEMBER 6, 2018

Their website, emails and social media posts are primarily focused on company information and selling points, assuming that everyone is ready to hire the firm right then and there. In this stage, a prospect becomes familiar with your firm and/or realizes that they have a need for your services. Interest/Consideration.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Marketing Proposals 60

Golden Spiral

OCTOBER 17, 2022

Are you “over” demand generation because, at this point, it just sounds like sales speak from agencies trying to get you to hire them as your marketing department? How you orchestrate all of these demand generation strategies is up to you; we’re not here to say that Golden Spiral is the only way to get this done.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

Outgrow

AUGUST 18, 2022

How spending on your brand over time reduces the cost of demand generation. And that was because our brand didn’t look at the quality level of the service that we were delivering. But your brand and comms social media like, how do you represent yourself in the market?

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Terminus

FEBRUARY 28, 2019

During this stage, you’ll engage and activate through strategies like digital advertising, inbound and outbound, leveraging channels like search, social media, your website, and events. KPIs in this stage generally include pipeline created, revival rate, average deal size, and average deal cycle. 2 – Account nurture.

Account Based Marketing 22

Account Based Marketing ABM Webinar Metrics Enterprise Management 22

Content Standard

FEBRUARY 29, 2016

So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. From our EVP and CMO to our Content Services and Client Success teams, all eyes are now on our process as we begin to institutionalize what the Content Standard team has learned over the past two years.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. From our EVP and CMO to our Content Services and Client Success teams, all eyes are now on our process as we begin to institutionalize what the Content Standard team has learned over the past two years.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40