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Biznology

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Industrial B2B marketers have an untapped digital opportunity

Biznology

Well, if customers didn’t have personal lives that might be okay. It’s not because there was some grand awakening and now your prospect’s and customer’s behaviors have changed, it’s because of demographics. Your customers are getting younger. It’s a whole lot easier to distinguish yourself with an awesome customer experience.

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Craft a Compelling Offer for Paid Search Marketing

Biznology

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. In other words, the sweeter the offer, the higher the response, and the less likely the respondents are to become profitable customers. This is not news to Internet marketers. Free information.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Prospective customers will check out you and your staff as part of their due diligence before doing business with you—so be prepared. Invite links from your customers, suppliers and friends. Along with a Google search, this is how you will be found in the marketplace. Find new customers. Expand current customer value.

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