markempa

SEPTEMBER 22, 2011

It’s chock full of immediately actionable advice, emerging from data-driven case studies and science-based research, to help you make the most of the time and money you have remaining in 2011 and begin 2012 on solid ground. Sales people hate it when you send them a new lead that’s actually old. 51:15 – Sample feedback survey.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. It starts by building a strong business case that doesn’t just directly attack people, their teams or their budgets.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Terminus

NOVEMBER 11, 2019

Check out their case study to learn how they used 1:1 ABM campaigns to drive 50% of content consumption on their site. This not only helped them get more customers, it helped them get more customers at a lower customer acquisition cost (CAC). Check out their case study to learn how they used ABM to drive explosive growth.

Ideal Customer Profiles 20

Ideal Customer Profiles Account Based Marketing ABM Multi-Channel 20

Single Grain

NOVEMBER 17, 2020

In both cases, you’ll be working in LinkedIn Ads’ Campaign Manager, which is the site’s self-serve platform for creating and running ad campaigns. Most LinkedIn Ad offers are built around an asset, such as a case study, a white paper or a webinar. Cost per lead. Cost Per Lead.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Valasys

JANUARY 20, 2023

Because the buyer’s journey tends to be long for B2B marketing and the cost attached is high, there is more time spent on consideration, evaluation, and building interests. A B2B marketing funnel can be seen as a step of actions a marketer must follow at different stages to convert leads into sales.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

MAY 18, 2021

A lead magnet is a valuable (and often free) resource you create and offer your target audience in exchange for their contact details. Examples of lead magnet formats include: Cheat sheets and checklists. Reports, case studies and white papers. 2) Study Your Competitors. 6) Track Your Lead Magnet’s Performance.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145