Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine
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JANUARY 25, 2023
This abundance of choice is what makes B2B so powerful; marketers with any problem, use case, or budget can find a solution right for them. In many cases, that brings thousands of options into their orbit. (Note: Martech is just a fraction of the B2B landscape.) That’s a 6,521% increase between 2011 and 2022.
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