article thumbnail

A Guide to Marketing Automation

Zoominfo

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. To determine your goals, consider your overall company objectives. Marketing automation is beneficial. For instance, is lead generation a priority?

article thumbnail

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. The company is considering future applications including campaign optimization, pipeline forecasting, and account-level targeting. Infer takes a similar approach.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.

Trends 183
article thumbnail

Top-10 Demand Generation Vendor Blogs

LeadSloth

Genius publishes some good best practices posts, combined with some company-related news. The Market2Lead blog got a boost when Kevin Joyce joined the company. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. The corporate blog is a little more corporate, but some good articles.

article thumbnail

A Guide to Marketing Automation

Zoominfo

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. To determine your goals, consider your overall company objectives. Marketing automation is beneficial. For instance, is lead generation a priority?

article thumbnail

Sales and Marketing Alignment — Find a Way!

The Mx Group

These 13 statistics reveal how misaligned sales and marketing can set your company back — and what you stand to gain by getting your teams on the same page. Misaligned sales and marketing processes can cost B2B companies 10% of annual revenue on average. Sales and marketing alignment makes companies 67% more effective at closing deals.

article thumbnail

Marketing to Millennial business buyers

Biznology

Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Streamline your lead gen. Make it effortless. Use auto-populate techniques for forms, where possible. Mobile-enable all communications. This means mobile-friendly website and email formats. Ask for referrals.