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What B2B Tech Companies Can Expect From Search Marketing in 2017

Golden Spiral

Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? If you help implement CRMs, then where are your ideal clients? They may be on CRM blogs and forums, but they are more likely searching and engaging with other CRM users. That is your data!

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What’s Wrong with Marketing Education?

The Effective Marketer

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100
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Why Your Social Media Marketing Stinks

Marketing Insider Group

One of the main challenges of integrating social media into the marketing mix is lack of a consistent strategy. As corporate marketers have defined governance, standards and training, less-strategic efforts have undermined effectiveness by using social channels as just another “SPAM cannon.”

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

You can find the previous entries there ( Part 1 , Part 2 and Part 3 ), and I highly suggest subscribing to their blog. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start.

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Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]

Hubspot

How social media is not just a one off campaign but a constant in your marketing mix. There are a ton of highly targeted micro communities online that you can interact with super fans. Fan question: Mark Mathson asks "What social media marketing tool is necessity for every marketer?". Think mini social CRM.

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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond. Now let's get to it, marketers! In fact, email will continue to be an important part of the marketing mix.

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Meta advertising: what you need to know

illumin

Advertisers can then use this information to target specific groups of users who are most likely to be interested in their products or services. They can be displayed on social media platforms, search engines, mobile apps, and websites, ensuring maximum reach and visibility. to reach the right audience.