Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
Hubspot
FEBRUARY 17, 2011
How social media is not just a one off campaign but a constant in your marketing mix. There are a ton of highly targeted micro communities online that you can interact with super fans. Fan question: Mark Mathson asks "What social media marketing tool is necessity for every marketer?". Think mini social CRM.
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