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What’s Wrong with Marketing Education?

The Effective Marketer

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Content Marketing : content marketing is not new , but it is all the hype now.

Education 100
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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond. Now let's get to it, marketers! In fact, email will continue to be an important part of the marketing mix.

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B2B Marketing Guide

OutboundView

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. Who is This B2B Marketing Guide For? If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you.

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Marketing Automation Trends for 2010

LeadSloth

Sales & marketing alignment. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured?

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Meta advertising: what you need to know

illumin

With the rebranding of Facebook to Meta, new technology and trends will bring new formats to explore and familiar processes to refine. Advertisers can then use this information to target specific groups of users who are most likely to be interested in their products or services. How does it work?

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Don’t spam! Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. While it’s ok to post your blog posts to Twitter, etc., I like Mitch.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.