Remove campaign multi-touch
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Full Circle Insights Announces Report Extender for its Response Management Application on Salesforce AppExchange

Full Circle Insights

Using second-generation unlocked package technology, advanced Full Circle users, as well as Salesforce administrators and developers, can customize their application to react to funnel events in real-time for more accurate and efficient data processing. This new unlocked package simplifies this process.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Adobe Experience Cloud Blog

Tips about what to communicate included upcoming campaigns, reminders where to find e-mail templates to send specific contacts, how to recycle leads to the right nurture program, and how to read “the interesting moments mashup in Salesforce”. Another suggestion was monthly refresher courses on marketing automation training, tips.

Marketo 48
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Sales Process / Methodology. Call Logging.

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. This still isn't a purely objective process because some human or machine judgement is still needed to exclude irrelevant details, assign interactions to journey stages, and select the most important sequences. . -

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Full Circle Insights Awarded Patent for an Attribution Software Solution Inside a CRM System

Full Circle Insights

Full Circle’s third patent recognizes the unique technology that enables marketers to accurately capture, preserve, and report campaign attribution data inside their company’s CRM system. Capture, preserve and display customer activity history recorded inside the CRM in response to campaigns, including data that would otherwise be lost.

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How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

Running on separate processes for marketing planning and budgeting made it impossible to truly grasp the potential and actual return on every marketing effort – including programs, campaigns and tactics. It also needed the right tools and processes to make this all possible.