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New developments in B2B marketing list acquisition

Biznology

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S., Conferences and trade shows, like Dreamforce.

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B2B data decay and list rental – buyer beware!

Biznology

Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. They are: 29.6% of companies moved office locations.