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5 Tips for Building Your First Drip Campaign

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By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. Drip email campaigns are predetermined sequences of emails designed to nurture. The post 5 Tips for Building Your First Drip Campaign appeared first on eTrigue. But names can be deceiving.

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Email Marketing vs. Marketing Automation

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What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. But email marketing alone has significant disadvantages. So how will marketing automation benefit me?

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Scale or fail: Would 10x partner marketing make an impact?

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Market conditions might show that your business needs your partners more. 1,000 new SaaS providers are in a mad rush for market share. Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers. Ad-hoc go to market campaigns, with a limited resources to scale with partners.

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Is the quality of your data hindering your ABM success?

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Clean data helps you understand your market. Alignment of all your data — whether first, second or third party — allows you to define your total addressable market (TAM) in detail. Intent data helps determine which of your prospects are in-market and which are latent. Second-Party: Acquired from a trusted partner.

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The Need for a Demand Center

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Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. To accomplish this critical objective, marketing needs to substantially raise its game.

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How to Achieve Email Authenticity

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For marketers to avoid ending up blocked, they have to cut through the automation and achieve authenticity. Pay attention to data One of the greatest features of marketing automation is the ability to gather and analyze subscriber data. A carefully-planned strategy is what sets successful campaigns apart from spam campaigns.

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How to Use Short Captivating Videos to Boost Sales

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No wonder more than 60% of marketers and small business owners said they plan to increase investment in video marketing in 2017. When Salesforce realized that they were not utilizing the power of their customer’s voice effectively to boost their bottom line, they started a “Video Testimonial Gathering campaign.”