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Automating PPC with the New Google Ads

QuanticMind

The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns. Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Goals-based bidding (see “Smart Bidding”).

PPC 40
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17 Google Marketing Tools You Should Be Using

Hubspot

How to Market on Google. Host your website's videos on YouTube, the largest video community in the world. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. You know, where 3.5 Google AdWords.

Google 78
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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360.

Google 81
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A Guide to Social and Paid Attribution Reports

SmartBug Media

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to increase conversions.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

As advertising trends evolve, we marketers have become much smarter. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .