Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company
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FEBRUARY 14, 2024
According to Kim Roman , Senior Director of Global Campaigns and Programs at Okta, “Content is king, data is queen, and revenue is the royal family. Remember : Revenue marketing doesn’t stop at lead and opportunity creation—it requires you to think about every touch point after that, too. You may not be. How can you do that?
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