The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. Let’s consider your options: List Rental. Bulk Rental/Co-Branded.

De-duping 100

De-duping Buy InsideView Broadcasting 100

markempa

MARCH 30, 2007

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? You will most certainly need their expertise in massaging and de-duping the data.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Datafusion Solutions

AUGUST 21, 2020

In other words, Technology + Demographics = Technographics! Much like how demographics define people and their habits, technographics define the technology used by the target audience and any related activities. It also maintains a record of the total number of products or services that they own. The evolution was simple.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

SalesIntel

OCTOBER 1, 2021

An ideal CRM should allow organizations to target diverse audiences, develop intelligent automation based on the activities of a single lead or client, work proactively with contacts, and maintain relationships. You can even de-dupe records before pushing them. Campaign analytics. Centralize Data . Automate Daily Tasks.

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98