article thumbnail

The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? Storytelling in content marketing makes the information more compelling than a bland statement of the facts. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective.

article thumbnail

Top 9 immersive marketing events of 2023

Martech

Some are opting to include digital passes, hoping to offer a nice stay-at-home option. The world’s hippest creative teams descend upon Austin – hoping to keep it weird and stand out in a crowded landscape. This year, the show includes a visual storytelling track that will be sure to feature innovative immersive content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 immersive marketing events of 2023

Martech

Some are opting to include digital passes, hoping to offer a nice stay-at-home option. The world’s hippest creative teams descend upon Austin – hoping to keep it weird and stand out in a crowded landscape. This year, the show includes a visual storytelling track that will be sure to feature innovative immersive content.

article thumbnail

Instagram’s IGTV App Will Innovate Your Brand’s Video Strategy

Content Standard

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. In fact, 80 percent of accounts follow a business on Instagram, which means consumers are opting in to being served their brand messaging. Are Your Brand Storytelling Senses Tingling?

article thumbnail

My Top Content Marketing Predictions For 2016

Marketing Insider Group

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I think we’re starting to figure out the age of no ads. I don’t think we will know how this shakes out in 2016. What does that look like?

article thumbnail

Exploding Cows and a Branded Mini Series Fire up Chipotle’s Marketing

Vidyard

At the start of November I put together ten video marketing predictions , and it’s pretty cool that – just one month into the new year – we’ve seen three of them play out. Rather than a pop-up ad on your iPad, it’s episodic content you opt-in to watch. A good foundation for any branded content.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

As it becomes harder and harder to stand out and gain traction brands will continue to find new ‘cool kids’ to hang with as they navigate the increasingly challenging brand landscape.” ~ Wendy Zajack , Faculty Director & Associate Professor of the Practice, Georgetown University 5. Audiences know the difference.