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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? Storytelling in content marketing makes the information more compelling than a bland statement of the facts. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective.

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Top 9 immersive marketing events of 2023

Martech

Some are opting to include digital passes, hoping to offer a nice stay-at-home option. The world’s hippest creative teams descend upon Austin – hoping to keep it weird and stand out in a crowded landscape. I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded.

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Top 10 immersive marketing events of 2023

Martech

Some are opting to include digital passes, hoping to offer a nice stay-at-home option. The world’s hippest creative teams descend upon Austin – hoping to keep it weird and stand out in a crowded landscape. I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded.

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Instagram’s IGTV App Will Innovate Your Brand’s Video Strategy

Content Standard

Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Brands have long realized the visual storytelling power that Instagram offers—the social media juggernaut lets them connect with customers directly. Enter IGTV.

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My Top Content Marketing Predictions For 2016

Marketing Insider Group

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about. I think I’ll keep my day job.

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Exploding Cows and a Branded Mini Series Fire up Chipotle’s Marketing

Vidyard

At the start of November I put together ten video marketing predictions , and it’s pretty cool that – just one month into the new year – we’ve seen three of them play out. Rather than a pop-up ad on your iPad, it’s episodic content you opt-in to watch. A good foundation for any branded content.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

I’ve merely organized them in a way that I think serves readers best. Third, thank you to all who participated. The thoughtfulness and passion in these predictions are an inspiration. Onward with this year’s predictions… Pedictions that have little or nothing to do with AI: 1. Intestinal fortitude will be required “GUT and GRIT.