Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Branding Brand Identity Work Management 52

Madison Logic

JANUARY 25, 2024

As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. In 2022, Nielsen reported that CTV outperformed cable and broadcast TV to become the dominant form of entertainment on U.S. TV screens.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Time Warner Cable Business Class did exactly that when they ran a social campaign across YouTube, Twitter, and Facebook to share videos and stories about how the connectivity provider helped users across industries.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Valasys

JANUARY 9, 2020

Furthermore, a survey conducted by Wzyowl shows that nearly 8 out of every 10 users purchase a piece of software or app after watching the video of a brand. According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Vidyard

MARCH 16, 2017

Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). More video content is uploaded every month to the web than cable television has created in the last 3 decades – Clickbank ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Martech Advisor

NOVEMBER 5, 2019

A 2018 Deloitte survey of over 1,100 US executives from early adopters of AI, reported that 82% of them saw a positive return on investment for their AI initiatives. A recent survey by VoiceBot.AI The survey was conducted on 1,203 US consumers. GDPR ultimately proves to be advertisers’ friend, not foe.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100