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Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Would you suggest only doing either OTT or CTV rather than traditional cable TV?

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CTV vs. OTT. vs. Linear TV – What’s the Difference?

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. But the real basic definitions are linear is broadcast television and cable.

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2021 New Mover Trends: Marketing to Today’s Mover

Porch Group Media

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. Our analysis of the market revealed that new mover marketing really had gotten quite stale.

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Investing in CTV for 2022

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Download the 2022 New Mover Trends Report. I think that it’s growing every year.

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Mover Marketing Challenge #3: Measuring ROI

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast.

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Pre-Move Purchase Insights

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The gray is within the first month of moving. Pre-Move Shopping Insights.

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Mover Marketing Challenge #1: Accessing Data

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Source: The 2022 Marketer’s Perspective on Mover Marketing. Meet Luci Rainey.