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Five SEM Highlights of 2018

QuanticMind

But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. Or that voice capabilities are well on their way to becoming a mainstay of paid search. Amazon Nips at the Heels of Google/Facebook Duopoly.

SEM 40
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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

Favorite snip: " Frank Eliason, director of digital care at Comcast.drew hearty laughter when he described the cable giant as being known for its customer service. 'I What’s a Retweet? Among the tips: be human, authentic, even a bit immature. I can't wait until people stop laughing at that joke,' added Eliason."

Twitter 20
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SMX West 2017 Day 3 – Audience Targeting, PPC for Brands, Testing and Optimization

QuanticMind

YouTube offers powerful and impressive demographic and engagement statistics: More 18-34 and 18-49 year olds are reached by YouTube than any cable network in the US. Other tactics, such as YouTube remarketing, are also highly underused. YouTube has more than 1 billion active users.

PPC 40