illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. It’s delivered through a variety of channels or streaming services and apps. An example would be the Dish Network. Stay tuned!

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

Marketing Insider Group

APRIL 30, 2013

Firms need to differentiate through brand experience. Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. Follow her on Twitter ( @ MargaretMolloy ) or connect on LinkedIn for additional insights from her CMO conversations. margaret.molloy@velocidi.com ).

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Convert

MARCH 21, 2023

You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. And all cables and software should be provided. Back when I did my master’s, I spent days hunting down the right USB cable just to plug in the device! No one should have to go through that kind of torture.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Directive Agency

JULY 8, 2019

I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up. I feel like, honestly, video on LinkedIn should be recommended for English as a second language learning, because there’s so many words flying around on the videos and all that. It doesn’t differentiate us.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up. I feel like, honestly, video on LinkedIn should be recommended for English as a second language learning, because there’s so many words flying around on the videos and all that. It doesn’t differentiate us.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market. Rebecca Lieb.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150