Remove Cable Remove Differentiation Remove Linkedin Remove Television marketing
article thumbnail

OTT and CTV: which is which?

illumin

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop.

Cable 111
article thumbnail

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Their point of reference is a television commercial or a film trailer, so it needs to look really good. I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up. I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up.

article thumbnail

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Their point of reference is a television commercial or a film trailer, so it needs to look really good. I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up. I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up.