ClickZ

OCTOBER 12, 2020

So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. Besides, the average CTV spend for the year is increasing, expected to reach $16MM per advertiser. CPM rates here can vary from $18 to $38 , where installs and clicks will remain a riddle.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Hubspot

MAY 20, 2020

Digiday describes Over-The-Top (OTT) as video that's delivered "via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service" — i.e. Netflix, HBO Go, etc. Consider reducing investment on campaigns focused on products or services that are in lower demand. CTV/OTT Inventory.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

Choozle

FEBRUARY 12, 2021

I think, one, the tracking aspect of it is huge, especially from a digital marketing perspective, because so much of digital marketing is based on tangible metrics of success, whether it’s impressions or cost per thousand versus television–that’s really more of a reach cost per point basis.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. Alex is an innovator, product lover, CTV, and programmatic enthusiast. TV, as a phenomenon, has gone through a number of transformations, from the screen size of a postage stamp and a price tag equal to half of one’s average annual income to every American living room’s feature.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Hubspot

NOVEMBER 7, 2018

Companies took advantage of the boost in viewership with sponsored programs , which is when a brand pays for shows to exclusively showcase their products or air their commercials. Some brands were bold, such as Winston Cigarettes using the G-rated Flintstones characters to promote their products. Product placement was also revived.

Paid Search Agency 65

Paid Search Agency Cost Per Thousand Ads Cable 65

Webbiquity

APRIL 14, 2014

internet users researching products and services online. ( adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. ( adults aged 18-34 than any cable network. People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. See the 2016 Stackies announcement post last month for details. 100 Marketing Technology Vendors Exhibiting Their Innovations.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40