Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 24, 2010

My credentials: over 20 years in Corporate America, including doing marketing for a metals company (try doing that gig at McCormick Place, I dare you), McDonnell Douglas ISG, and working in the marketing department at Motorola Corporate's Global Software Division. Relationships.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. Good stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MAY 26, 2010

Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software. link] jaybaer It will. Just like websites.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 15, 2010

It was before the birth of social media and was heavy print, tv and billboards. It had the residents buzzing, created a “have to live there&# by those outside the community. Taking that into social media would have only increased and expanded upon this. People wanted to be a part of it.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

B2B Marketing Zone Posts

DECEMBER 1, 2010

Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. link] Ally E.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

FEBRUARY 14, 2011

mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. Crucial Components for B2B Social Media Success by acSellerant. Post on Google Buzz. Was he prescient or just playing it safe?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Martech Advisor

JANUARY 21, 2020

A content management system (CMS) is defined as a software application that enables users to create, edit, publish, and organize website content with little to no programming. Social networking. Digital experience platforms are the latest buzz in the martech space. Let’s dive in! Blogging platform. News/publication.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Convince & Convert

SEPTEMBER 2, 2010

A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond. It would be nice to see a bloggers only social network.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Biznology

JUNE 21, 2019

Whether or not your social presence is helpful, charming, and attractive enough to make it all worthwhile. Keep reading to learn the 7 keys to an effective social media plan that will engage your customers and improve your brand equity as a whole: 1. Get to Know Your Social Media Audience.

Social Media 151

Social Media Media Marketing & Strategy Tips 151

Convince & Convert

APRIL 7, 2010

Easy to semi-automate with software, etc. I don't think the time issue is hugely important here. It's not more difficult (actually less, because it's a smaller audience) than listening on Twitter. And I agree that the vast majority of businesses are not participating, making my participation less fruitful.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Same goes for location based social networks. Social networks are for exposure.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120