Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Just yesterday, Digiday reported how Google, Meta, Havas, and Horizon are increasingly focused on, and investing in, AI-powered advertising. It seems everyone is making AI announcements these days.

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Webbiquity

JULY 6, 2010

How to Write an Ad Agency RFP. Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. As with the how-to-write-an-RFP post noted earlier, this outlines a solid, traditional process for mid-sized companies but overkill for small firms. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Hinge Marketing

MAY 20, 2019

An RFP is sent out to a broad swath of prospective service providers. We do so to generate valuable buzz and inbound links. That means being found on Google. Eventually, someone who has had exposure to the firm and needs the firm’s services sets up a meeting to learn more. Or a business is in need of a particular service.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Metadata

JANUARY 25, 2023

Here’s the problem: The path to purchase is far from linear, meaning that you need to create buzz, build pipeline, generate sales, and retain customers across all of these touch points. Pro tip: Create a Google Drive folder for your Sales team that includes your content.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Hinge Marketing

MARCH 14, 2016

An RFP is sent out to a broad swath of prospective service providers. We do so to generate valuable buzz and inbound links. That means being found on Google. Eventually, someone who has had exposure to the firm and needs the firm's services sets up a meeting to learn more. Or a business is in need of a particular service.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Hinge Marketing

OCTOBER 22, 2015

It’s no secret that many key decisions are often made well before the RFP even goes out. These relationships often require a lot of maintenance and reap low profits and damaging buzz. If you aren’t publishing valuable information on your website and making it easy to find on Google, you are missing a huge opportunity.

Lead Ranking 48

Lead Ranking Lead Scoring Work Management Marketing Management 48

Heinz Marketing

NOVEMBER 5, 2018

A product might be able to check all the columns in a RFP, but how well did it work and if it takes four or five steps and people can’t really get the job done, that matters now. I think increasingly they do and one buzz word you hear a lot around quite a bit is the consumerization of business technology. Especially B2B.

Top of Funnel 62

Top of Funnel Work Management CMO Marketing Management 62