markempa

SEPTEMBER 29, 2006

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Driving seminar and webinar attendance. Validating direct marketing lists.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. « Tips for better webinars, webcasts and improved ROI | Main | Creative lead generation blunder? The live workshop will take place in Washington, DC on February 17th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. How can you leverage events? Leverage past archived and recorded (archived) events with email links.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

FEBRUARY 7, 2006

[Read More] Tracked on February 08, 2006 at 09:07 AM » Two Free Seminars from 800-CEO-READ Blog Just wanted to point you toward two free seminars that are coming up. The first is will Jill Konrath, author of Selling to Big Companies. Jack reviewed the book in last month. It will be held on Wednesday, February.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

OCTOBER 19, 2006

[Read More] Tracked on October 20, 2006 at 06:34 PM » Who is responsible for lead generation - Marketing or Sales? from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. My company wanted to focus mainly on business seminars to improve customer relationships.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

MARCH 30, 2007

These are lists that you may already have on hand, from sources such as: Sales team – key accounts and collected business cards Strategic partner or pooled lists (cooperative opt-in) Inbound phone, email and web inquiries Past events - trade show, webinar, and seminar attendees Newsletter subscribers Marketing campaigns, such as direct mail or teleprospecting (..)

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Buzz Marketing for Technology

JULY 24, 2008

Patron Technology - the leader in e-mail and online marketing for arts & culture. Folks in the arts have lots of video content to share - rehearsals, interviews, audience reactions -- and all of this stuff can motivate participation in a way that no other marketing medium can. E-mail marketing, â?? Senior-itis.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100